For accounting firm principals
Your clients have HR problems. You don't have to become an HR firm to solve them.
CTG works with accounting firms as a trusted HR partner — so you can serve your SME clients without taking on a service line you’re not built to deliver.
The HR question is already in your client relationships. The only question is what happens when it gets asked.
Your SME clients are dealing with compliance gaps, performance problems, offshore team challenges, and employment contract issues. They’re coming to you — not because you’re an HR expert, but because you’re the most trusted professional in their business.
Most accounting firms handle this one of two ways: they deflect (and lose some of the relationship) or they attempt to advise (and carry risk they’re not qualified to carry). CTG offers a third path.
How we work together
Three ways accounting firms work with CTG
Referral model
You identify the HR need, introduce CTG, and step back. We handle the engagement. You protect the client relationship and receive a formal referral acknowledgement.
Co-delivery model
We work alongside your firm on client engagements where HR is one component of a broader advisory piece. Joint delivery, clear scope separation.
White-label model
CTG operates under your firm’s brand for HR advisory. Your clients never know the work isn’t in-house. Full discretion, full quality.
The value to your firm
What your firm gets from a CTG partnership.
- A trusted HR referral partner with no competing advisory practice
- Protection from the compliance risk of advising beyond your scope
- A stronger client relationship — you solved their HR problem
- Formal referral arrangement on agreed terms
- Access to CTG’s offshore team capability (Australian-Indian HR context)
“Accounting firms aren’t HR firms. But your clients don’t always know that. The partnership model means you can say ‘I know exactly who to connect you with’ — and mean it.”
— Praneet Gambhir, CTG Human Consulting
Who you're partnering with
A peer relationship -- not a referral directory.
Praneet Gambhir has worked alongside accounting firms for seventeen years — as a client HR consultant, as a collaborator, and as someone with genuine fluency in the professional culture of accounting practices.
CTG is not a large consulting firm. There’s no junior consultant your clients will never meet. When you refer to CTG, your client works with Praneet.
MBA. NLP Master Practitioner. Financial services, accounting, NDIS, legal, IT. Sydney-based. Indian-Australian — which matters if your clients have offshore team challenges.
How a partnership works
How a partnership with CTG works in practice.
1. Initial conversation
20 minutes. We talk through your client base and the HR questions that come up most often. We agree on a referral or co-delivery structure.
2. First referral
You introduce CTG to a client. We take it from there — or you stay involved, depending on the model.
3. Ongoing arrangement
Regular communication, clear reporting, and a referral structure that works for your firm.
Social proof
What accounting firm partners say
[Quote from accounting principal]
[Principal Name] — [Firm], [City]
[Quote from accounting principal]
[Principal Name] — [Firm], [City]
[Quote from accounting principal]
[Principal Name] — [Firm], [City]
Common questions
Questions accounting firm principals ask
Yes — we put a simple referral or partnership agreement in place before any client introductions. It covers IP, confidentiality, referral terms, and reporting. Most firms sign within a week.
We structure retainer arrangements that work for your firm’s client relationship. You stay in the loop. CTG handles the HR.
Yes. CTG works remotely across Australia. In-person for Sydney clients, remote for everyone else.
Financial services, NDIS, legal, IT, and professional services are our most common sectors — all industries your SME clients are likely already in.
Let's have a 20-minute conversation.
No sales pitch. A genuine conversation about whether a partnership makes sense for your firm and your clients.